INSPIRING AMERICA TO BE HEALTHIER
New York 2009
I was a strategist on this project for Big Spaceship.
GE needed a digital and social media experience to inspire everyday Americans to get healthier.
We created a strategy based on behavioural economics that inspires people to get healthy through small steps.
Digital + Social Media Strategy
Content Creation + Research Metrics
Over 20,000 micro actions were completed within the launch of the mobile app Morsel.
Start with small steps
Changing behaviour is hard. Start with bite-sized steps to get people to live a healthier lifestyle.
Be a positive force for change
Share inspiring stories and articles that get people to think differently.
Reinforce the right behaviour through positive feedback – comments, iconography and community support.