“The cave you fear to enter holds
the treasure you seek.” 

I’d love to have a real conversation
about fear and transformation.

Let’s talk.

mel@melissaandrada.com

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Strategic Advisory

Strategic Advisory for Diverse & Creative Leaders

Read this    case story    on how I innovated the business model of a 50-year-old creative consultancy, co-creating a vision of re-thinking learning for the workplace

Read this case story on how I innovated the business model of a 50-year-old creative consultancy, co-creating a vision of re-thinking learning for the workplace

My strategic advisory work is focused on empowering creative leaders from agencies and startups to drive long-lasting social and commercial change.

I am particularly passionate about advising creative leaders with an unhealthy relationship with money and a healthy skepticism for capitalism.

I'm fluent in strategy and matters of the heart. I not only help clients make money, I also help them think through the anxieties and trauma of making money.


Leadership Vision: Setting Your North Star
I spent five years as a lead strategist at Wolff Olins, a creative consultancy famous for its work on the 2012 Olympics, Uber, Tate and (RED). Storytelling is one of my superpowers. 

Read this    case story    on scaling global collaboration and talent retention at Brazilian speciality coffee company Ally

Read this case story on scaling global collaboration and talent retention at Brazilian speciality coffee company Ally

I can help you craft a strategic vision to inspire your people, clients, partners, investors and communities. We’ll work together to uncover—your audience: who you are for, your cause: what problem you’re solving, your purpose: why you exist, your approach: what you do in a way that no one else can, your outcome: what the world will look like when your work is done.

Operations Roadmap: Manifesting Your Vision
Once we’ve defined your leadership vision, we’ll think through the people and processes you’ll need to make your vision a reality — and make it financially sustainable. I focus on two core operational areas: talent development and client development.

Talent Strategy
Bringing out the best in people is what keeps up us up at night. I spent the past five years collaborating with HR and executive leaders at organizations that include BT, IDEO, Moving Brands and GoCardless to build cultures of learning and high impact. 

Melissa is an idealist and an entrepreneur. She’s driven by high ideals, particularly around learning and personal development. And she’s also determined and single-minded - she’ll see something through, come what may - and make money from it too.
— Robert Jones, Head of New Thinking, Wolff Olins

Based on your vision and business objectives, I can help you create and implement a strategy for how to bring in and develop your people. I’m particularly passionate about diversity & inclusion, psychological safety and feedback. 

Client Development Strategy
Once we’ve defined who you are for, we’ll design a strategy for bringing in the right clients, those with like-minded values, interesting problems and a committed budget too.

We’ll prioritize marketing activities to ensure your efforts aren't wasted on meaningless Instagram posts, but thoughtful high-impact content and experiences that lead to a long-lasting return on investment. We’ll also implement financial and operational rigour, auditing your processes for tracking, collecting insights, billing and taking action on existing and prospective clients.


GET SUPPORT

Would you like support on articulating and manifesting your vision?
Get in touch for a complimentary strategy session.